7 Inexpensive Ways to Promote Your New Business
Business idea, check! Organized, check! Team members, check! Now let's get your new idea out there for everyone to see. Starting a new business can get expensive real fast, so save some money with these inexpensive ways to promote your new business.
Social Media. We all know that social media is one of the cheapest ways to promote a product or service. But how can you utilize all the tools to ensure that your social rating is high enough to make a difference? For photo and video sharing applications, be sure to utilize your grid and story post options to grow and network with your audience. Keep the engagement up and incorporate games and questions to attract new clientele. Last, don’t be afraid to ask your audience to share with your friends because word of mouth key to low cost promotion.
Company Website. Do you have a company website? Include a blogging section that allows you to incorporate relatable content that connects with your audience. Be diligent and keep a consistent schedule to improve your SEO rankings increasing your overall visibility during a search.
Networking. Find like-minded individuals and groups that host business events so that you can gain clarity or even share ideas on what made you successful. You never know, this could be your chance to partner with a small startup and work together to grow.
Webinars. Did you have more you wanted to say or share? Webinars allow business owners to share more details about a product or service a business has without being physically present. So why not host your own? Skip all the expenses of travel and venue cost and share a link that aids in your reach to potential clients. But make sure you don’t share all of your trade secrets! Give each attendee the option to subscribe to weekly or monthly gathers at a small fee to help build your business.
Newsletters. Newsletters, like blogs, allow you to share pertinent information about your business. Use this tool to gain information about your subscribers as well as share updated business hours, added services and more!
Get Local. Attending local events or farmers markets can aid in your success as a new business. Not only do these events allow you to network but to showcase your new business idea; similar to a trade show. Although there may be a small fee, the amount of information you can gather and new people you meet will help grow your business in the long run.
Co-host/Host Events. Maybe you already have potential partners in mind; why not throw a small event to help build brand awareness? Customers seem to buy more when they can experience your presence first. Use your store or your partners to gather a large amount of your patrons in a little amount of time.
