7 Questions to Ask While Developing Your Brand
Brand development is the core to a successful identity in the market. Doing it successfully, however, can be a struggle for most. Here’s what you should be asking yourself while building your brand identity.
Who is my ideal customer? How do your clients feel after interacting with your brand? Negative or positive, you want to know how people perceive you after discovering your service/product. Think about conducting surveys or focus groups and listen to the key phrases and terms used when describing how it made them feel.
3. How is my brand different? Now that you've compared yourself over and over, let's discover what makes you different. Although there are hundreds of brands similar to yours, they are NOT the same. Find that unique spark that will catch your customer’s attention and capitalize off of that. This is your time to shine, so make it count!
5. What is my brand voice? Are you conversational or informative? Do you use statistics frequently or do you use personal anecdotes to drive your story? Whatever you choose, be sure to build a brand character that your audience can identify with. Make them believe they are also a part of who you are as a company.
7. What is my brand strategy? Brand strategies can be very expensive to build. Start by outlining a brand budget and devise a plan that has room to grow. Find an equitable research method and determine the route that best fits this journey. Don’t want to do it alone? Hire a team of professionals to help streamline the process and reduce your overall expenses. This way, your project timeline and expenses will be the least of your worries. Now, let's get down to business!
2. What brands inspire me? What appealed to you and how did that transfer into your own business? Think about the idea that started your business in the first place; what drove you to go the extra mile to make a dream become reality? Whether it be the values or the chic design use that build your brand. Envision your brand and sculpt your own brand vision!
4. What's my story? Customers also want to know how you look at yourself so be honest. What are five words that describe your company? Now build a unique experience around these keywords to set you apart from the competition and drive your brand further.
6. What are my core values? These days, customers want to support businesses based on merit, credibility, and growth. Give your audience more by defining your overall goal and core values. Connect with your patrons beyond the business.
