Too often we get too caught up in results that we forget to appreciate the process. Part of what this means is just simply being present instead of looking at the past or anticipating the future. Most of use started businesses because we felt the need to do what we loved and make a profit doing it. That passion and love should drive you, not drain you. Have some fun along the way and never forget why you started. Being committed to the vision that we have may not always lead to the expectations or goals we set out to reach. The process of building a business or reaching a goal can be a beautiful thing if you allow it to be, and it can lead you to new and exciting places and passions. As you continue your journey into building a better brand or business be sure to appreciate each step you take. What do you appreciate most about your business building process?