Too often we set our sights on our financial goals that we overlook the real reason why we do what we do. Being in business means that you are generating some sort of profit, but it's also important not to loose the love and passion behind our businesses. Before working with businesses I like to make sure that they truly care about the people that they serve. I'm passionate about helping them succeed and it's important for them to be passionate about serving their clients too. In all that we do we should look at how we are helping others as we grow our businesses. It always boils down to relationships and serving others. Keep striving to deliver quality, value, and continue to help your customers. How do you serve your audience?