Meet the Team
Shani Michelle
Owner/Lead Consultant
Hi, I’m Shani Michelle, founder and principal consultant of Genesis 7 Consulting, LLC. I am an image and marketing consultant with a passion for helping both businesses and individuals represent themselves with style and authenticity.
Style and fashion have always been an important part of my life. From a very young age I found joy in coordinating my outfits, experimenting with color palettes for seasonal wardrobe, shopping for back-to-school clothes, and even creating my own line of shoes in high school. Early on, I recognized the power of appearance in boosting one’s confidence. Helping others around me to tap into this confidence soon became a joy as well; assisting family and friends to build their wardrobe, encouraging them to craft their own unique styles, and organizing portfolios for them to guide their style choices in the future. My love of fashion and style continued into adulthood. Throughout college, I worked in retail and wholesale, and shadowed well established stylists and image consultants. After getting my image consulting certification and establishing the style and image portion of my business; Genesis 7 organically grew into a full image and marketing service business. By working with boutiques and beauty businesses while styling, my passion for marketing was reignited as my business relationships grew while styling.
I graduated from the University of North Texas with a BBA in Marketing and a minor in Fashion Merchandising. Upon graduation, I began a career in the automotive marketing technology industry. After several years in the corporate world, I ultimately decided to return to my love of fashion, style, and marketing. I also desired a career where my focus is helping others to feel good about themselves. I followed my entrepreneurial aspirations, established Genesis 7 Consulting, and turned my passion into my profession.
Aaron
Research Analyst
Aaron brings ten years of research and analysis experience in a variety of industries and settings. In his prior experience he has supported executives and teams in state and local government, higher education, corporate law, and social welfare organizations with research and data-based insights. As part of the Genesis 7 team, he is passionate about leveraging research and analysis to help our clients thrive and make smart, data-driven decisions.
His skill set includes both quantitative and qualitative research, data collection and analysis. Aaron’s primary focus is analyzing human behavior, consumer trends, demographic shifts, socio-political developments, emerging technologies, and changes in the political, legal and economic landscape that will impact our clients.
Aaron holds bachelor’s and master’s degrees in Political Science and Sociology, respectively, from Texas A&M University - Kingsville. He also holds a Master of Science in Social Data Analytics & Research from the University of Texas at Dallas, and is pursuing a PhD.
He considers himself a lifelong learner and enjoys teaching as well. He is in the classroom regularly, lecturing at several colleges in the Dallas-Fort Worth area. When he is not researching, learning or teaching, he’s probably working on home improvement projects, checking out new music, cooking, playing instruments, or mentoring. Aaron is also a craft beer enthusiast and enjoys exploring the local brewery scene.
Nicole
Brand Manager
Nicole has over three years of experience in the marketing world writing and creating content for brands like Gift List Media, the HR Technology Conference, and FantastiKids Academy. She enjoys bringing brands to life by creating thoughtful and engaging visuals to fulfill the needs of the customer.
A native of sunny South Florida, she graduated with a BS in Advertising from the University of Florida.
She’s a lover of all things health and wellness. When she’s not working you can catch Nicole around Austin trying out new fitness classes and doing yoga.
Jasmine H.
Content Writer & Creative Consultant
Jasmine Harness is a freelance writer with a B.A. in Business Marketing and a M.A. in Technical Communication. Throughout her professional experience in operations, non-profit work and editing, she has contributed to improving processes through written communication. Recreationally, she listens to podcasts and lectures that influence black culture and empower women of various backgrounds. A writer by day and reader by night, Jasmine enjoys creating captivating short stories, blog posts, and book reviews on a wide range of genres for her personal blog, WriterzBlocc.com.
Micaela
Global Account Manager
Micaela is a Texas A&M University graduate with a Bachelor of Arts in Communication with a minor in Business and Spanish, which help them develop daily ideas for writing and how to market products.
She is from Lima, Peru, and has lived in five different countries throughout her life, which helped her learn a third language, Portuguese. She always tries to be doing an activity or having a job. During the pandemic, she tutored first and second graders. Once she went back to school (for her last year), she started to work with a non-profit organization in the area of marketing and communication.
She likes to travel, read, write, and be surrounded by the people she loves. No matter where she goes, she has a book in hand. Additionally, she finds ways to write at least 30 minutes a day.
Evelyn
Client & PR Specialist
Evelyn has 6 years of Account Management and Client Relations experience. Her hometown is Atlanta, but quickly fell in love with the vibes of Houston.
She received a degree in Anthropology from Kennesaw State University, finding herself drawn to the way humans have communicated throughout the ages especially through art. She prides herself on having a more creative outlook within the business world, and always does her best to build trust with the individuals she works with. She is an artist at heart, and can be found drawing when not working.
Evelyn's main goal is to travel the world and see art and history through many different lenses. She loves visiting new places and immediately drawing inspiration from those around her. Most of all, she loves her two dogs and works hard to make sure they have the dream life that they deserve!
Erin
PR Specialist
Erin is a proud native of Louisiana. She graduated from Lamar University, where she earned her bachelor's degree in communication with a concentration in Public Relations. She is your go-to guru for all things brand perception and audience captivity. Her mission is to help businesses build a bridge between their brand and their audience. Erin’s experience working with community leaders, university councils, and business owners has elevated her understanding of the PR landscape. Outside of work, you will find her indulging in some retail therapy, exploring new restaurants, or enjoying a plethora of good movies and documentaries. Oh, and do not forget the essential beauty sleep—she believes it is one of the secret ingredients to a successful and vibrant life. She also treasures the moments spent with friends and family, knowing that they provide the inspiration she needs to excel in all endeavors.
Averi
Social Media Manager
Averi is a social media manager and content creator with two years of experience. Eager to expand her professional career, she is currently pursuing a marketing degree with a focus on social media marketing. She has a passion for helping businesses enhance their online presence and connect with their target audience to improve customer loyalty and drive sales. A self-proclaimed Austinite, Averi has called Austin her home for the last 15 years. Beyond her marketing endeavors, she treasures the moments spent with her family and friends. Averi also loves to travel, experiment with new food recipes, and engage in creative hobbies such as reading and scrapbooking.
Erika
Marketing Assistant
Erika is a seasoned hairstylist and barber with over a decade of experience. She graduated from the University of Houston in 2018 with a Bachelor of Arts in Public Relations and a Minor in Human Resources. She incorporates her degree and marketing experience within her beauty career. Three years ago, she fulfilled her dream of owning her own hair studio.
As a first-generation American with Colombian roots, she traveled frequently to Colombia as a kid, laying the groundwork for her passion for global exploration. Now, she takes pleasure in traveling every few months and ensuring at least one international trip annually.
Collaborators & Partners
Collaborators & Partners
They are a media company that focuses on:
Brand Story Videos: Video production of your brand story video, a short, impactful visual narrative that showcases your brand's identity.
Social Media Video Content: Instagram Reels, Tik Toks, and YouTube shorts
YouTube Videos: Video Production for your YouTube channel content. This includes filming and editing.
Event Videos: 2-5 minute video that captures the highlights of an event, speakers, or panel.
They also have monthly services that are ideal for consistent online content and designed to provide reliable video editing solutions.